Colleagues, does anyone know where I can read about modern marketing technologies? Interested not only in advertising tools, but also in AI solutions for automating customer experience. If there is a good resource, please share it!
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Hello! The introduction of AI in customer service is becoming increasingly popular. Such technologies allow you to respond instantly, process requests around the clock, and even predict future questions. This not only simplifies work, but also improves the user experience.
In one project, we tried to implement automated customer service, but did not know where to start. There were doubts: can artificial intelligence replace a live operator? I was looking for examples of successful use of AI and found a cool analysis on this site https://www.feedough.com/examples-of-ai-in-customer-service/. It describes in detail how predictive analytics helps companies prepare answers to customer questions in advance. Thanks to this, you can significantly reduce the time it takes to process requests and increase user satisfaction. Now we have a clear understanding of how to use AI, and we are planning integration in the near future!